Instagram has become a central platform for the fashion industry, offering designers and fashion enthusiasts a space to showcase their work, promote their brand, and connect with followers. Beyond just marketing, Instagram has become a creative outlet where designers share their personal style, behind-the-scenes moments, and lifestyle. If you’re passionate about fashion, here’s a curated list of the top 10 fashion designers you should follow on Instagram to get inspiration, insider access, and a closer look at their careers.
1. Olivier Rousteing
Olivier Rousteing, the creative force behind Balmain, is undeniably one of the most influential designers today. His Instagram is a mix of glamorous Balmain collections, candid selfies, and glimpses of his personal life. With a background working with Roberto Cavalli at just 17, Rousteing became the creative director of Balmain at age 24, and his Instagram presence reflects his high-energy lifestyle and strong connection to celebrity culture, with frequent posts showcasing his designs worn by A-list stars.
2. Jean Touitou
As the founder of A.P.C., Jean Touitou is known for his minimalist approach to fashion. His Instagram offers a refreshing change from the flashy, extravagant displays typical of the fashion industry. Touitou’s posts often reflect his simple yet stylish lifestyle, capturing his aesthetic with understated designs that showcase his belief in quiet elegance and everyday sophistication.
3. Anne Willi
Anne Willi is a rising talent in the fashion world, having started her career in Tel Aviv before moving on to launch fashion boutiques in Paris and Brooklyn. Despite being relatively new to the scene, she’s quickly gained recognition. Her Instagram mixes high-quality clothing promotions with personal moments and beauty shots, giving followers a peek into her life and the creation of her designs.
4. Nicolas Ghesquière
Nicolas Ghesquière, the creative director of Louis Vuitton, is known for his private nature, but his Instagram offers an exciting view of his world. Since joining the platform, Ghesquière’s account has attracted a large following. His posts highlight Louis Vuitton’s fashion collections, as well as personal insights into his creative process and life, making it a must-follow for fashion lovers.
5. Marc Jacobs
Marc Jacobs is another designer who initially preferred privacy but has embraced Instagram as a way to connect with his followers. In just one week after launching his Instagram, Jacobs amassed over 122,000 followers. His feed features glimpses of his personal life, from manicures to moments with his dog, Neville Jacobs. His casual yet chic style shines through, giving fans an inside look into his world.
6. Jonathan Anderson
Jonathan Anderson, the director of Loewe and the creative mind behind J.W. Anderson, is a rising star in the fashion industry. His Instagram highlights his innovative approach to fashion, combining art with design in a way that’s attracted followers from cities like Paris, New York, and London. Anderson’s posts reflect his unique blend of creativity, and his digital presence continues to grow as he pushes boundaries in the fashion world.
7. Clare Waight Keller
Clare Waight Keller, known for her work with Givenchy, has an Instagram feed that showcases her ability to combine feminine touches with vintage elements. Her designs are a beautiful balance of elegance and strength, and her posts reflect that, often featuring her latest collections and her behind-the-scenes process in creating iconic fashion pieces.
8. Vita Kin
Ukrainian designer Vita Kin has captured the hearts of fashion lovers with her take on Bohemian folk style. Known for her intricate embroidered pieces, her Instagram showcases her unique designs and inspirations, offering followers a glimpse into her cultural influences and her modern approach to traditional styles.
9. Anthony Vaccarello
As the creative director of Saint Laurent, Anthony Vaccarello’s Instagram is the perfect reflection of his fashion aesthetic. His feed is filled with images that reflect the rock-inspired, edgy vibe of his collections. Vaccarello uses his platform to display his designs and share snippets of his creative process, resonating with fans who admire his bold, avant-garde approach to fashion.
10. Julien Dossena
Julien Dossena’s Instagram offers a fascinating mix of contemporary designs and futuristic concepts. Known for blending sportswear with high fashion, Dossena’s collections push boundaries while maintaining a sense of elegance. His feed is a lookbook of sorts, where you can explore his innovative designs, often infused with a modern, forward-thinking perspective.
Conclusion
These 10 fashion designers have mastered the art of blending personal style with professional creativity on Instagram. Whether you’re into the minimalist elegance of Jean Touitou or the bold, rock-influenced style of Anthony Vaccarello, following these designers will give you a unique glimpse into the world of high fashion. Instagram is an invaluable tool for staying updated with the latest trends and behind-the-scenes moments, and these designers are the ones you should follow to stay inspired and connected to the pulse of the fashion industry.
