The beauty industry is a major player in the global economy, generating billions of dollars each year and employing millions worldwide. As it continues to expand, staying ahead of the trends is essential for anyone working in the industry.
In fact, the global beauty market has seen tremendous growth, surpassing $100 billion in annual revenue. For those looking to be at the forefront of this ever-evolving sector, becoming a beauty accredited trainer could be a highly rewarding career path. Trainers can provide valuable insights into emerging trends and help you build the skills necessary to stay competitive.
So, what are the beauty industry trends to expect in 2022 and beyond? Let’s explore the key trends that are shaping the future of the beauty world.
1. The Rise of Vegan Beauty
As more people adopt vegan lifestyles, the demand for vegan beauty products is skyrocketing. Consumers are increasingly aware of the environmental and ethical implications of animal agriculture, and they’re seeking beauty products that align with their values.
In 2022, the vegan beauty market is expected to grow substantially, with projections indicating an annual growth rate of 8% from 2021 to 2027. The market was valued at $15.1 billion and is expected to continue expanding. Brands like Lush, Barry M, and Inika have already made the shift to using entirely vegan ingredients, and many more are likely to follow suit as the demand for cruelty-free, animal-free products continues to rise.
2. The Surge of Digital Beauty
Technology continues to revolutionize the beauty industry, especially with the rise of social media and beauty influencers. One of the biggest trends is the use of digital makeup, allowing users to try on various makeup looks using apps and filters.
Platforms like TikTok have introduced AR (Augmented Reality) beauty effects that let users test makeup virtually. Similarly, L’Oréal’s Makeup Genius app offers a way for users to experiment with different looks in real time. This trend of digital beauty will continue to grow, as people increasingly use technology to explore their appearance without the need for physical trials.
3. Sustainable Beauty
Sustainability has become a major focus for consumers, particularly among younger generations. As awareness of the environmental impact of the beauty industry grows, more brands are shifting toward sustainable practices.
Many companies are now using recycled materials and eco-friendly packaging for their products. L’Oréal’s “Our World Our Future” initiative, for example, has committed to using 100% recycled plastic in its packaging by 2025. As sustainability continues to gain traction, it’s important for beauty businesses to consider how they can reduce their environmental footprint. Embracing sustainability is no longer just a trend but a necessity for businesses aiming to stay relevant in the market.
Final Thoughts
The beauty industry is constantly evolving, and keeping up with the latest trends can be challenging. However, staying informed and adaptable is crucial for business growth and success. By embracing new technologies and focusing on sustainability, you can ensure that your beauty brand remains at the cutting edge of the industry. Ready to take your beauty business to the next level?
